Every week Home Media Magazine reports the latest Nielson VideoScan numbers for the Blu-ray vs. HD DVD battle. They include three figures: Weekly, Year-to-date, and Since Inception. Weekly numbers examine discs sold at retail over the course of just the current week, the YTD numbers look at sales from the first week ending in 2008 to the present, and the since inception numbers show the relative performance of Blu-ray and HD DVD discs since the formats' respective births.
Nielson VideoScan Data for Week Ending 2/3/08
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Weekly sales: Blu-ray leads HD DVD 74% to 26%, 100:35.1, or 2.85:1
YTD sales: Blu-ray leads HD DVD 76% to 24%, 100:31.6, or 3.35:1
Since Inception sales: Blu-ray leads HD DVD 65% to 35%, 100:53.8, or 1.86:1
I suppose this actually could be considered a good week for HD DVD, since they didn't quite get beat 3:1 by Blu-ray. Of course this was a week in which both Best Buy and Amazon.com had HUGE HD DVD sales, so a "dead cat bounce" was expected.
Nielson VideoScan Top 10 for Week Ending 2/3/08
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Well, I guess the sales helped HD DVD a little. 2 of their titles managed to crack the top 10. Granted it was in a week with no major Blu-ray releases, and that's still a pretty sad statistic... but since it may be the last time they get any titles in the top 10 its worth mentioning.
Of course, more and more stores are either announcing their intention to drop HD DVD... or rumors abound about players no being reordered. Given the ruckus about HD DVD player returns outnumbering new stock, I doubt I'd be rushing to reorder the players, either... no matter how much Toshiba lowers the cost.
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