Every week Home Media Magazine reports the latest Nielson VideoScan numbers for the Blu-ray vs. HD DVD battle. They include three figures: Weekly, Year-to-date, and Since Inception. Weekly numbers examine discs sold at retail over the course of just the current week, the YTD numbers look at sales from the first week ending in 2008 to the present, and the since inception numbers show the relative performance of Blu-ray and HD DVD discs since the formats' respective births.
Nielson VideoScan Data for Week Ending 1/20/08
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Weekly sales: Blu-ray leads HD DVD 83% to 17%, 100:20.5, or 4.88:1
YTD sales: Blu-ray leads HD DVD 76% to 24%, 100:31.6, or 3.17:1
Since Inception sales: Blu-ray leads HD DVD 64% to 36%, 100:56.3, or 1.78:1
Some people claimed that the massive sales lead Blu-ray exhibited last week was just going to be a one-week "reactionary" result of the Warner news... but that HD DVD would bounce back once everyone settled down. Obviously, that wasn't the case. Even Toshiba's "fire sale" pricing on HD DVD players didn't translate into actual title sales in any way.
Nielson VideoScan Top 10 for Week Ending 1/20/08
Source: Nielson VideoScan via http://www.homemediamagazine.com/
For the second week in a row, the top 10 HD titles were ALL on Blu-ray. With several older Blu-ray titles re-entering the list, it appears that a number of new consumers are buying Blu-ray players... whether because of the pre-Superbowl HDTV sales or because of the news that the format war is winding down and that Blu-ray has won. Either way... good to see more people able to say "I do Blu."
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