Blu-ray vs. HD DVD Hardware Sales

 

In case the weekly software sales reports weren't embarrassing enough for the HD DVD camp, Bill Hunt over at "The Digital Bits" has posted a couple of very telling graphs showing the growing disparity between Blu-ray and HD DVD hardware sales.

The HD DVD camp has long been claiming that their standalone player sales were greater than that of the Bu-ray disc format in the U.S.  Unfortunately for them, despite constantly selling for considerably less than Blu-ray disc players, Blu-ray players have been outselling HD DVD players for some time now.

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(Source: NPD via The Digital Bits)

The NPD data on player sales counts standalone Blu-ray and HD DVD player sales only.  It does not include the PS3, the XBox 360 add-on, or PCs.

As you can see, during the all-important holiday shopping season, Blu-ray disc players sold around 50% more units than the competing HD DVD players... despite the HD DVD players selling for considerably less.

So far in January, Blu-ray players have outsold HD DVD players by a factor of 2.3:1! 

hdmarket2

(Source: NPD via The Digital Bits)

I think this graph says it all.  The first week of January was pre-Warner, while the second was post-Warner.  Prior to the Warner announcement, Blu-ray players slightly edged out HD DVD player sales in the post Christmas season.  Following the Warner news, Blu-ray players outsold HD DVD players 12.4:1!

While this data doesn't show the effect of Toshiba's "fire sale" on HD DVD player sales (that started the following week), all indicators in terms of both hardware and software sales now pretty conclusively show that if HD DVD isn't dead yet... it's certainly on life support.

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