Every week Home Media Magazine reports the latest Nielson VideoScan numbers for the Blu-ray vs. HD DVD battle. They include three figures: Weekly, Year-to-date, and Since Inception. Weekly numbers examine discs sold at retail over the course of just the current week, the YTD numbers look at sales from the first week ending in 2008 to the present, and the since inception numbers show the relative performance of Blu-ray and HD DVD discs since the formats' respective births.
Nielson VideoScan Data for Week Ending 1/13/08
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Weekly sales: Blu-ray leads HD DVD 85% to 15%, 100:17.6, or 5.67:1
YTD sales: Blu-ray leads HD DVD 74% to 26%, 100:35.1, or 2.85:1
Since Inception sales: Blu-ray leads HD DVD 63% to 37%, 100:58.7, or 1.70:1
Wow!!! For anyone who didn't think the Warner news wasn't going to put an end to the HD DVD format, this week's Nielson's data should seal the format's fate. This is the first week's data following the announcement, and, as you can see, Blu-ray trounced HD DVD by a record-breaking 5.67:1 for the week. Those with long memories may recall that those are approximately the numbers VHS was winning by over Beta, when Sony finally called it quits in that format war. Hopefully, Toshiba has the good sense to do the same this time around.
Nielson VideoScan Top 10 for Week Ending 1/13/08
Source: Nielson VideoScan via http://www.homemediamagazine.com/
No, that's not a chart of the Top 10 Blu-ray discs sold last week... it's a chart of the Top 10 Blu-ray and HD DVD discs sold. But since there's not a single HD DVD title on the list, it technically works both ways. Also, interestingly, Warner commands 6 of the Top 10 positions. Anyone who doubts the power of Warner at this point is kidding themselves.
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