Every week Home Media Magazine reports the latest Nielson VideoScan numbers for the Blu-ray vs. HD DVD battle. They include three figures: Weekly, Year-to-date, and Since Inception. Weekly numbers examine discs sold at retail over the course of just the current week, the YTD numbers look at sales from the first week ending in 2007 to the present, and the since inception numbers show the relative performance of Blu-ray and HD DVD discs since the formats' respective births.
Nielson VideoScan Data for Week Ending 11/25/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Weekly sales: Blu-ray leads HD DVD 72% to 38%, 100:38.9, or 2.57:1
YTD sales: Blu-ray leads HD DVD 65% to 35%, 100:53.8, or 1.86:1
Since Inception sales: Blu-ray leads HD DVD 62% to 38%, 100:61.3, or 1.63:1
There's an awful lot of Blu on this week's graph, which is great news in any week. Given that this data is for Thanksgiving week, and includes the Black Friday sales, these numbers mean far more than in most other weeks. The number of discs sold was actually enough to push the since inception numbers another 1% in Blu's favor... no small feat these days. If Blu can keep this up through the holidays, we may soon be able to put this whole war behind us... I know that's my Christmas wish.
Nielson VideoScan Top 10 for Week Ending 11/25/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Although it didn't pull "SpiderMan 3" or "300"-type numbers, "Live Free or Die Hard" solidly led the pack of titles for last week. Interestingly, a give away offer of "Open Season" at Best Buy made that title soar to the second position for this week. Rounding out the Top 10, 8 titles are Blu, only 2 are HD DVD. Also, both Sony's "Open Season" and Pixar's "Ratatouille" outsold "Shrek the Third" on HD DVD quite solidly, despite Shrek being the newest of the titles. All in all, it's very nice news for Thanksgiving weekend.
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