Every week Home Media Magazine reports the latest Nielson VideoScan numbers for the Blu-ray vs. HD DVD battle. They include three figures: Weekly, Year-to-date, and Since Inception. Weekly numbers examine discs sold at retail over the course of just the current week, the YTD numbers look at sales from the first week ending in 2007 to the present, and the since inception numbers show the relative performance of Blu-ray and HD DVD discs since the formats' respective births.
Nielson VideoScan Data for Week Ending 11/18/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Weekly sales: Blu-ray leads HD DVD 66% to 34%, 100:51.5, or 1.94:1
YTD sales: Blu-ray leads HD DVD 65% to 35%, 100:53.8, or 1.86:1
Since Inception sales: Blu-ray leads HD DVD 61% to 39%, 100:63.9, or 1.56:1
Well, another essentially 2:1 win for Blu-ray. You know if HD DVD were winning 2:1 every week, all anyone would hear about is how Blu-ray should just turn over and die. Instead, we are forced to keep listening to nonsense about how HD DVD has "momentum" right now. What momentum, I don't know. They haven't budged their percentage toward their favor all year. This week it must be especially depressing for them, given that one of their "big" exclusives Shrek 3 was released. But have no fear... as always, I'm sure they're working overtime coming up with excuses as to how that happened.
Nielson VideoScan Top 10 YTD Through 11/11/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
I love it when Home Media Magazine is nice enough to post YTD Top 10 lists. It must be so humbling for the HD DVD fans out there. A couple of things are very interesting about this chart. The first thing is that only 3 of the Top 10 titles are HD DVD titles, and of those, 2 of them are also available on Blu-ray. The second thing worth mentioning is just how far away from 300's Blu-ray record Transformers actually is. Paramount can make up fake sales statements all year long, but its good to know that Nielson is there to provide some actual data.
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