Every week Home Media Magazine reports the latest Nielson VideoScan numbers for the Blu-ray vs. HD DVD battle. They include three figures: Weekly, Year-to-date, and Since Inception. Weekly numbers examine discs sold at retail over the course of just the current week, the YTD numbers look at sales from the first week ending in 2007 to the present, and the since inception numbers show the relative performance of Blu-ray and HD DVD discs since the formats' respective births.
Nielson VideoScan Data for Week Ending 8/12/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Weekly sales: Blu-ray leads HD DVD 66% to 34%, 100:51.1, or 1.94:1
YTD sales: Blu-ray leads HD DVD 66% to 34%, 100:51.5, or 1.94:1
Since Inception sales: Blu-ray leads HD DVD 61% to 39%, 100:63.9, or 1.56:1
Well, a pretty standard week overall, though with the large sales of "300" the since inception ratio for HD DVD finally fell below 40%. The title by title breakdown below however, is a bit more interesting.
Nielson VideoScan Top 10 for Week Ending 8/12/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Given some big dual-format releases in the last couple of weeks, HD DVD's supporters have been proclaiming that their format would be able to make up some ground. The numbers certainly don't hold up that promise. Looking at the new release titles available on both formats, the ratios for the week are:
- 300 - 2.46:1 favoring Blu-ray
- Disturbia - 2.04:1 favoring Blu-ray
- TMNT - 2.14:1 favoring Blu-ray
- Planet Earth on Blu-ray still makes the chart, while the HD DVD version has long-since fallen off the list
As you can see with "300," HD DVD continues its trend of rapidly declining sales following the first week of release for new titles. Likely, this will actually be more problematic for the film "300" as it has sold such high volumes that they are quickly running out of HD DVD owners to sell to.
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