Every week Home Media Magazine reports the latest Nielson VideoScan numbers for the Blu-ray vs. HD DVD battle. They include three figures: Weekly, Year-to-date, and Since Inception. Weekly numbers examine discs sold at retail over the course of just the current week, the YTD numbers look at sales from the first week ending in 2007 to the present, and the since inception numbers show the relative performance of Blu-ray and HD DVD discs since the formats' respective births.
Nielson VideoScan Data for Week Ending 8/5/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Weekly sales: Blu-ray leads HD DVD 62% to 38%, 100:61.3, or 1.63:1
YTD sales: Blu-ray leads HD DVD 66% to 34%, 100:51.5, or 1.94:1
Since Inception sales: Blu-ray leads HD DVD 60% to 40%, 100:66.7, or 1.5:1
Well, this was a big week for HD DVD. In addition to the feature-packed "300" release, Universal released a number of big titles come out this week. Despite these efforts, however, Blu-ray maintained a sizeable advantage.
Nielson VideoScan Top 10 for Week Ending 8/5/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Well, it's an odd week for the "Top 10" list, with the two versions of "300" blowing everything else out of the water. Looking at the "300" sales data, however, it's pretty clear how much of a lead Blu-ray really has. Despite lacking the interactivity and online features of the HD DVD version, the Blu-ray version outsold HD DVD 1.91:1 (or 100:52.34, or 65.7% to 34.3%). The additional Universal titles released this week clearly helped HD DVD keep from getting completely decimated in the overall numbers for the week.
Assuming "300" actually sold the 250,000 copies that Warner Brothers claimed, that would mean the HD DVD version sold 85,750 copies. While this is certainly a new record for that format, it also means an insanely high percentage of HD DVD owners purchased a copy of this title in its first week. It will be interesting to see how much sales fall off for the HD DVD version over the next few weeks. Given the trend of other recent dual-format releases, it has usually been the case that the Blu-ray version continues selling long after the HD DVD version falls off the map.
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