News: Blu-ray Amazon "Buy day" Summary

 

PS3forums.com forum members organized a Blu-ray disc "buy day" today, where forum members there and across the internet were encouraged to purchase Blu-ray discs, from Amazon.com if possible, and from another retailer if that wasn't an option.

This was clearly a response to the HD DVD "buy day" organized by some fans over at Avsforum back on April 15.  Various websites that track Amazon.com sales rankings have graphs showing the effect that this effort has had.

Number of titles in the Top 100 DVD Rankings at Amazon.com (Blu-ray in light blue/HD DVD in black)

Source: http://www.eproductwars.com/dvd/

As you can see, Blu-ray buyers managed to get 6 titles into the Top 100 sellers today, while HD DVD peaked at 3 titles in the Top 100 during their "buy day."  Not too bad.

The titles that made it into the Top 100 were:

Planet Earth
Night at the Museum
Deja Vu
Pirates of the Caribbean -- Dead Man's Chest
Pirates of the Caribbean -- Curse of the Black Pearl
The Queen

Buyers also managed to get 22 Blu-ray titles into the Top 1000 DVD Rankings.

Avg. Rank of Top 10 Titles in the DVD Rankings at Amazon.com (Blu-ray in light blue/HD DVD in black)

Source: http://www.eproductwars.com/dvd/

Again, you can see the difference made by the "buy day" effort, although this time HD DVD's day did similarly well.

It's really not clear if these days make much difference in the grand scheme of things.  But it is fun to watch the rankings move as people buy titles.

For those interested, another Blu-ray "buy day" is scheduled for May 27, and is being advertised by members of PS3forums., Playstation.com forums, and Avsforum.com.