Every week Home Media Magazine reports the latest Nielson VideoScan numbers for the Blu-ray vs. HD DVD battle. They include three figures: Weekly, Year-to-date, and Since Inception. Weekly numbers examine discs sold at retail over the course of just the current week, the YTD numbers look at sales from the first week ending in 2007 to the present, and the since inception numbers show the relative performance of Blu-ray and HD DVD discs since the formats' respective births.
Nielson VideoScan Data for Week Ending 4/8/2007
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Weekly sales: Blu-ray leads HD DVD 62.4% to 37.6%, 100:60.26, or 1.66:1
YTD sales: Blu-ray leads HD DVD 69.4% to 30.6%, 100:44.09, or 2.27:1
Since Inception sales: Blu-ray leads HD DVD 56.4% to 43.6%, 100:77.30, or 1.29:1
Despite Blu-ray disc sales making up over 60% of the total HD disc market for the week, it was still an overall "off" week, with HD DVD making up a greater portion of total sales than they have in quite awhile. Well, kudos to them. Blu-ray still looks to be on track to do 3:1 YTD sales by the end of this summer, unless Fox's lack of titles (due to copy protection issues) hurts the overall sales significantly.
For those interested in the hard numbers (as opposed to relative numbers) of Blu-ray and HD DVD discs sold, Sony has released a report that tracked all individual disc sales between 10/1/2006 and 3/18/2007. It details in depth, the total recorded sales of each title, as well as showing various data trends and format war statistics. It is also based on Nielson VideoScan data. If you want to read it, it can be grabbed here.
0 comments:
Post a Comment