Every week Home Media Magazine reports the latest Nielson VideoScan numbers for the Blu-ray vs. HD DVD battle. They include three figures: Weekly, Year-to-date, and Since Inception. Weekly numbers examine discs sold at retail over the course of just the current week, the YTD numbers look at sales from the first week ending in 2007 to the present, and the since inception numbers show the relative performance of Blu-ray and HD DVD discs since the formats' respective births.
Note: Starting this week, they've started releasing slightly less accurate numbers, rounding off to the nearest percentile, instead of the nearest tenth of a percentile.
Nielson VideoScan Data for Week Ending 4/15/2007
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Weekly sales: Blu-ray leads HD DVD 61% to 39%, 100:63.9, or 1.56:1
YTD sales: Blu-ray leads HD DVD 69% to 31%, 100:44.9, or 2.23:1
Since Inception sales: Blu-ray leads HD DVD 57% to 43%, 100:75.4, or 1.33:1
Well, the efforts by HD DVD fans to throw the numbers their way with a "group buy" day on 4/15 don't seem to have done much to the overall disc sales for the week. HD DVD still came in with less than 40% marketshare for the week, and the YTD number still puts HD DVD and under 1/3 marketshare. Blu-ray continues inceasing it's since inception lead as well.
Since the Blu-ray disc group announced they've now sold over 1 million movie titles in the U.S., we can also say that the HD DVD group has crossed the 750,000 disc line.
Along with the numbers this week, Home Media Magazine ran a story declaring Blu-ray the winner of the high-def "was" for the first quarter 2007. As part of that article, they listed the Top 10 high def disc releases, both for the first quarter, and since the inception of both formats.
Q1 Top 10:
1. Casino Royale -- Blu-ray -- 59,680
2. The Departed -- Blu-ray -- 53,640
3. The Departed -- HD DVD -- 31,590
4. The Prestige -- Blu-ray -- 28,500
5. Crank -- Blu-ray -- 20,880
6. Saw 3 -- Blu-ray -- 18,800
7. Superman Returns -- Blu-ray -- 17,920
8. Batman Begins -- HD DVD -- 16,980
9. Black Hawk Down -- Blu-ray -- 16,810
10. The Fifth Element -- Blu-ray -- 16,060
Top 10 Since Inception
1. Casino Royale -- Blu-ray -- 59,680
2. The Departed -- Blu-ray -- 53,640
3. Batman Begins -- HD DVD -- 44,590
4. Superman Returns -- Blu-ray -- 40,140
5. Superman Returns -- HD DVD -- 36,210
6. The Departed -- HD DVD -- 31,590
7. The Fifth Element -- Blu-ray -- 29,000
8. X-Men: The Last Stand -- Blu-ray -- 28,680
9. The Prestige -- Blu-ray -- 28,500
10. Underworld: Evolution -- Blu-ray -- 28,200
For those interested in the hard numbers (as opposed to relative numbers) of Blu-ray and HD DVD discs sold, Sony has released a report that tracked all individual disc sales between 10/1/2006 and 3/18/2007. It details in depth, the total recorded sales of each title, as well as showing various data trends and format war statistics. It is also based on Nielson VideoScan data. If you want to read it, it can be grabbed here.
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