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Every week Home Media Magazine reports the latest Nielson VideoScan numbers for the Blu-ray vs. HD DVD battle. They include three figures: Weekly, Year-to-date, and Since Inception. Weekly numbers examine discs sold at retail over the course of just the current week, the YTD numbers look at sales from the first week ending in 2007 to the present, and the since inception numbers show the relative performance of Blu-ray and HD DVD discs since the formats' respective births.
Nielson VideoScan Data for Week Ending 4/22/2007
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Weekly sales: Blu-ray leads HD DVD 52% to 48%, 100:92.3, or 1.08:1 YTD sales: Blu-ray leads HD DVD 68% to 32%, 100:47.1, or 2.13:1 Since Inception sales: Blu-ray leads HD DVD 57% to 43%, 100:75.4, or 1.33:1 Not a very good week for Blu-ray, but as the numbers for YTD and since inception didn't really budge, it was apparently just a really slow week for sales overall. Given the numerous excellent releases on 4/24, I believe this coming week's numbers will favor Blu-ray by a much greater margin. For those interested in the hard numbers (as opposed to relative numbers) of Blu-ray and HD DVD discs sold, Sony has released a report that tracked all individual disc sales between 10/1/2006 and 3/18/2007. It details in depth, the total recorded sales of each title, as well as showing various data trends and format war statistics. It is also based on Nielson VideoScan data. If you want to read it, it can be grabbed here. |
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