Another week, another set of stats comparing Blu-ray disc sales to DVD sales. (Honestly, wasn't it much more fun to look at the graphs of BD trouncing HD DVD than to look at graphs of DVDs continuing dominance?)
Comparing Blu-ray sales data to total DVD sales data is no easy task, however. The sheer volume of DVDs available in the retail market makes it nearly impossible to hypothesize with any accuracy how many total DVD discs are sold in any given week. Thus, Nielson VideoScan has chosen to compare only the Top 20 selling DVDs to the Top 20 Blu-ray Discs to track Blu-ray vs. DVD sales. While this method results in interesting results for comparing the top selling discs on both formats, it is inherently biased towards Blu-ray as it is comparing an equal number of titles on both formats. Whilst Blu-ray has around 600 titles released in the U.S., DVD has tens of thousands of released titles.
Source: Nielson VideoScan via www.homemediamagazine.com
This week marked a new record for Blu-ray, for the first time taking a full 12% of sales. Even more impressive is that in a week where DVD sales were down over 5% from the previous week, Blu-ray managed an over 7% increase.
Source: Nielson VideoScan via www.homemediamagazine.com
'Batman Begins' was unsurprisingly the big winner for the week. Both the standard Blu-ray release and the Limited Edition Gift Set sold extremely well. Both even outsold their DVD counterparts (though the standard edition has been available on DVD for years). Meanwhile, Blade Runner, Cloverfield, Planet Earth, and 300 continue to do extremely well on Blu-ray against their respective DVD editions, showing that Blu-ray maintains sales longer than DVD.
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