Another week, another set of stats comparing Blu-ray disc sales to DVD sales. (Honestly, wasn't it much more fun to look at the graphs of BD trouncing HD DVD than to look at graphs of DVDs continuing dominance?)
Comparing Blu-ray sales data to total DVD sales data is no easy task, however. The sheer volume of DVDs available in the retail market makes it nearly impossible to hypothesize with any accuracy how many total DVD discs are sold in any given week. Thus, Nielson VideoScan has chosen to compare only the Top 20 selling DVDs to the Top 20 Blu-ray Discs to track Blu-ray vs. DVD sales. While this method results in interesting results for comparing the top selling discs on both formats, it is inherently biased towards Blu-ray as it is comparing an equal number of titles on both formats. Whilst Blu-ray has around 600 titles released in the U.S., DVD has tens of thousands of released titles.
Source: Nielson VideoScan via www.homemediamagazine.com
Blu-ray represented 7% of sales (again) going into the first week of July, though it actually took a bigger hit compared to DVD week on week. Of course, this is the season when blockbusters hit theatres, not home video. Still, Blu-ray needs be passing 10% consistently by year's end unless they plan on remaining a secondary format to DVD for many years to come.
Source: Nielson VideoScan via www.homemediamagazine.com
Thankfully, we got the Top 20 charts back this week. 'Vantage Point' did well, and '10,000 BC' and 'National Treasure 2' continued to do well at retail, but with no HUGE releases, the week overall was understandably weak. 'Batman Begins' should do well in the current week, so hopefully Blu-ray can gain some points on that.
As for the graph on the right, neither 'Batman: The Movie' nor 'Gangs of New York' come as any surprise given they were just released on Blu-ray but have been available on DVD for years now. Paramount has to be VERY happy, though, with ongoing performance of 'Cloverfield' and 'There Will Be Blood' on Blu-ray. Also, the never-ending success of 'Planet Earth' possibly indicates that player sales are continuing to do well, as it seems everyone who's had a BD player for more than two months already owns this disc.
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