Now that the competing HD DVD format has formally called it quits, the BDA and its partners have started rolling out increased marketing efforts aimed to bring in new customers who had been waiting on the sidelines of the format battle until a winner emerged.
Some new plans that have already been implemented include HDTV/PS3 Blu-ray demo displays at over 1,000 Blockbuster stores nationwide, as well as 'package sales' offered by retailers that offer a substantial savings when a new HDTV and Blu-ray player (or PS3) are purchased together.
Panasonic is preparing for an onslaught of Blu-ray campaigning at Nascar events, including outfitting the California Speedway with 500 plasma HDTV displays. They have also set up a mobile truck display featuring Panasonic HDTVs and Blu-ray disc players.
Sony Pictures, for its part, announced that they will be releasing over 100 titles on Blu-ray disc during this calendar year, a 54% increase from last year. They are also planning Q&A sessions with A-list film directors, who will talk about the Blu-ray format and their experience working with it.
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