Home Media Magazine is reporting that following the death of HD DVD, Blu-ray Disc sales have jumped tremendously compared to same-title DVD sales.
Fourth quarter releases from last year, The Simpsons Movie and Pirates of the Caribbean: At World's End sold 2.8% and 3.7% of their total unit sales on Blu-ray Disc. These numbers were about on par with earlier numbers in 2007 which saw 2-3% of total unit sales belonging to the Blu-ray Disc or HD DVD version of a film.
As soon as Toshiba threw in the towel on HD DVD, however, things changed quickly. Michael Clayton, released on Feb. 19, generated 5.5% of first-week unit sales on Blu-ray Disc. The latest releases for which first-week data has been released, No Country for Old Men and Hitman, both released ion March 11, generated a very impressive 9.8% and 12.6% of their first-week unit sales on Blu-ray Disc respectively.
Adams Media Research predicts that the increase in sales will continue steadily through 2008 as more Blu-ray Disc players are sold, and massive new marketing campaigns from the BDA (for the overall format) and SCEA (for the PS3) bring many new consumers into the Blu-ray format.
0 comments:
Post a Comment