Though the overall market for Blu-ray high definition discs remains relatively small compared to standard DVD discs, Video Business reports that things are improving considerably since the rival HD DVD format threw in the towel last month.
New day and date titles now typically sell at between 5 and 10% of their DVD counterparts, no small feat considering he difference in the size of the installed bases.
The Oscar-winning film No Country for Old Men did even better than that, selling at 10-15% rate on Blu-ray versus standard DVD.
Spokespersons for Virgin Records and DeepDiscount.com are quoted in the article as being very optimistic about this new trend and the future of the Blu-ray Disc format.
This is certainly good news for the Blu-ray format, and shows that, at least on new titles, those with Blu-ray players are very ready to pay extra for the high definition version of films.
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