Every week Home Media Magazine reports the latest Nielson VideoScan numbers for the Blu-ray vs. HD DVD battle. They include three figures: Weekly, Year-to-date, and Since Inception. Weekly numbers examine discs sold at retail over the course of just the current week, the YTD numbers look at sales from the first week ending in 2007 to the present, and the since inception numbers show the relative performance of Blu-ray and HD DVD discs since the formats' respective births.
Nielson VideoScan Data for Week Ending 12/9/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Weekly sales: Blu-ray leads HD DVD 76% to 24%, 100:31.6, or 3.17:1
YTD sales: Blu-ray leads HD DVD 65% to 35%, 100:53.8, or 1.86:1
Since Inception sales: Blu-ray leads HD DVD 62% to 38%, 100:61.3, or 1.63:1
Wow! Although another Blu-ray victory was assured last week, especially with high profile exclusives "Pirates of the Caribbean: At World's End" and "SuperBad" being released last Tuesday, an over 3:1 win is just incredible. The fact that it happened in the all important holiday shopping month of December is even more telling as to the momentum Blu-ray has going for it. With numbers like this, its easy to see why Warner may be considering going exclusive.
Nielson VideoScan Top 10 for Week Ending 12/9/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Of course Blu-rays big new releases came in at number 1 and 2 on the chart, with "Transformers" on HD DVD continuing to plummet. Oddly, 'Planet Earth' on HD DVD keeps popping up, despite being a quite old title. Perhaps Bill Gates is buying a copy for everyone at Microsoft... who knows. Still, 8 of the top 10 titles are Blu-ray titles, so I think we'll all make due.
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