Nielson Videoscan Blu-ray vs. DVD Results for Weeks Ending 8/17 and 8/24/2008

 

Yay!  More charts!  Okay, maybe I’m just OCD, but whatever.

Methodology: Due to the disparity between the number of DVDs available vs. Blu-ray Discs available, Nielson VideoScan has chosen to compare only the Top 20 selling DVDs to the Top 20 Blu-ray Discs to track Blu-ray vs. DVD sales.  While this method results in interesting results for comparing the top selling discs on both formats, it is inherently biased towards Blu-ray as it is comparing an equal number of titles on both formats.  Whilst Blu-ray has over 700 titles released in the U.S., DVD has tens of thousands of released titles.

Taking a look at week ending 8/17 first:

blu-ray 8-17

Source: Nielson VideoScan via www.homemediamagazine.com

While both Blu-ray and DVD sales were down double-digit percentages since the previous week, Blu-ray’s 8% marketshare isn’t too exciting.

top 20 8-17

Source: Nielson VideoScan via www.homemediamagazine.com

An overall unimpressive week, with no major new releases.  Neither chart has any major surprises.

For week ending 8/24/08:

blu-ray 8-24

Source: Nielson VideoScan via www.homemediamagazine.com

Well, that’s just embarrassing.  Though Blu-ray sales were up 14% from the previous week, only getting 6% up against DVD for the week is a new low.

top 20 8-24

Source: Nielson VideoScan via www.homemediamagazine.com

Street Kings won the week, followed by Terminator: The Sarah Connor Chronicles, which also did a very impressive 17.42% of its first week sales on Blu-ray.  See, there’s a silver lining… I suppose.

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