Another week, another set of stats comparing Blu-ray disc sales to DVD sales. (Honestly, wasn't it much more fun to look at the graphs of BD trouncing HD DVD than to look at graphs of DVDs continuing dominance?)
Comparing Blu-ray sales data to total DVD sales data is no easy task, however. The sheer volume of DVDs available in the retail market makes it nearly impossible to hypothesize with any accuracy how many total DVD discs are sold in any given week. Thus, Nielson VideoScan has chosen to compare only the Top 20 selling DVDs to the Top 20 Blu-ray Discs to track Blu-ray vs. DVD sales. While this method results in interesting results for comparing the top selling discs on both formats, it is inherently biased towards Blu-ray as it is comparing an equal number of titles on both formats. Whilst Blu-ray has over 700 titles released in the U.S., DVD has tens of thousands of released titles.
Source: Nielson VideoScan via www.homemediamagazine.com
Another week in the double digits for Blu-ray. More impressive even is the huge jump from the previous week.
Source: Nielson VideoScan via www.homemediamagazine.com
With no AAA day-and-date releases last week, Blu-ray’s strength was in the sheer volume of releases on the format, with only a 4:1 advantage of the top title over the 12th title by volume. In terms of sales vs. DVD, Paramount’s catalog BD releases did exceptionally well, taking the top 4 spots, all of which did over 60% of their sales volume on Blu-ray.
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