Another week, another set of stats comparing Blu-ray disc sales to DVD sales. (Honestly, wasn't it much more fun to look at the graphs of BD trouncing HD DVD than to look at graphs of DVDs continuing dominance?)
Comparing Blu-ray sales data to total DVD sales data is no easy task, however. The sheer volume of DVDs available in the retail market makes it nearly impossible to hypothesize with any accuracy how many total DVD discs are sold in any given week. Thus, Nielson VideoScan has chosen to compare only the Top 20 selling DVDs to the Top 20 Blu-ray Discs to track Blu-ray vs. DVD sales. While this method results in interesting results for comparing the top selling discs on both formats, it is inherently biased towards Blu-ray as it is comparing an equal number of titles on both formats. Whilst Blu-ray has around 700 titles released in the U.S., DVD has tens of thousands of released titles.
Source: Nielson VideoScan via www.homemediamagazine.com
For week ending 7/20/08, Blu-ray had a down week, only taking 8% of revenue on the top 20 titles. It was a down week overall, with DVD and Blu-ray sales both falling from the previous week.
Source: Nielson VideoScan via www.homemediamagazine.com
Warner and Paramount are doing a fantastic job marketing their Blu-ray product, with One Flew Over the Cuckoo’s Nest, Batman Begins, and Cloverfield all making at least 30% of their revenue from Blu-ray disc sales for the week ending 7/20/08.
Source: Nielson VideoScan via www.homemediamagazine.com
Although still a fairly down week for Blu-ray at 9%, week ending 7/27/08 showed sales up 5% from the previous week.
Source: Nielson VideoScan via www.homemediamagazine.com
While 21 led the week in overall sales, it was catalog titles from Warner and Universal that made up the highest percentage of same title revenue for studios Warner and Universal, with The Perfect Storm and The Mummy movies actually making more money on Blu-ray than on regular DVD.
0 comments:
Post a Comment