Every week Home Media Magazine reports the latest Nielson VideoScan numbers for the Blu-ray vs. HD DVD battle. They include three figures: Weekly, Year-to-date, and Since Inception. Weekly numbers examine discs sold at retail over the course of just the current week, the YTD numbers look at sales from the first week ending in 2007 to the present, and the since inception numbers show the relative performance of Blu-ray and HD DVD discs since the formats' respective births.
Nielson VideoScan Data for Week Ending 7/22/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Weekly sales: Blu-ray leads HD DVD 74% to 26%, 100:35.1, or 2.85:1
YTD sales: Blu-ray leads HD DVD 67% to 33%, 100:49.3, or 2.03:1
Since Inception sales: Blu-ray leads HD DVD 60% to 40%, 100:66.7, or 1.5:1
Wow! Just shy of a 3:1 lead for the week for Blu-ray. With numbers like this, it's really no surprise that Blockbuster and BJ's Wholesale are going to carry Blu-ray only in their stores, and why Target will be carrying only Blu-ray players this fall. Given the slate of awesome titles due out this fall and winter, it seems that ratios of 3:1 or higher will likely become the norm.
Nielson VideoScan Top 10 for Week Ending 7/22/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Another great week, with 9 of the Top 10 high definition titles being Blu-ray discs! Once Fox reenters the market, we could be looking at all 10 titles being Blu-ray discs on a regular basis. The only real question left is when can officially declare HD DVD dead?
0 comments:
Post a Comment