Blu-ray vs. HD DVD: Nielson VideoScan Comparison for Week Ending 7/15/07

 

Every week Home Media Magazine reports the latest Nielson VideoScan numbers for the Blu-ray vs. HD DVD battle.  They include three figures: Weekly, Year-to-date, and Since Inception.  Weekly numbers examine discs sold at retail over the course of just the current week, the YTD numbers look at sales from the first week ending in 2007 to the present, and the since inception numbers show the relative performance of Blu-ray and HD DVD discs since the formats' respective births.

Nielson VideoScan Data for Week Ending 7/15/07

hd 7-15

Source: Nielson VideoScan via http://www.homemediamagazine.com/

Weekly sales: Blu-ray leads HD DVD 61% to 39%, 100:63.9, or 1.56:1

YTD sales: Blu-ray leads HD DVD 67% to 33%, 100:49.3, or 2.03:1

Since Inception sales: Blu-ray leads HD DVD 60% to 40%, 100:66.7, or 1.5:1.

 

Nielson VideoScan Data for Week Ending 7/8/07

hd 7-08

Source: Nielson VideoScan via http://www.homemediamagazine.com/

Weekly sales: Blu-ray leads HD DVD 66% to 34%, 100:51.5, or 1.94:1

YTD sales: Blu-ray leads HD DVD 67% to 33%, 100:49.3, or 2.03:1

Since Inception sales: Blu-ray leads HD DVD 59% to 41%, 100:69.5, or 1.43:1

As you can see Blu-ray continues to beat HD DVD in sales.  Although the sales numbers for the week ending 7/15 don't look as strong as other recent weeks, Blu-ray still sold 56% more discs than HD DVD, despite not having any new Blu-ray titles released.  HD DVD, meanwhile, had 4 titles (all from Universal) released on 7/10.  The data from 7/8 more closely matches the norm for 2007, with Blu-ray outselling HD DVD roughly 2:1.

 

Nielson VideoScan Top 10 for Week Ending 7/8/07

top 10 7-8

Source: Nielson VideoScan via http://www.homemediamagazine.com/

Unfortunately, no chart was put up for the week of 7/15, but for 7/8, of the top 10 titles, the Top 8 selling titles were ALL Blu-ray titles.  Only titles 9 and 10 were HD DVD discs.  It's worth noting that this chart is from the time before the recent PS3 price cut, that looks to be rapidly expanding the Blu-ray installed base.  It will be interesting to watch the next few weeks to see if all the newly sold PS3 systems are being used for Blu-ray movie playback,

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