Every week Home Media Magazine reports the latest Nielson VideoScan numbers for the Blu-ray vs. HD DVD battle. They include three figures: Weekly, Year-to-date, and Since Inception. Weekly numbers examine discs sold at retail over the course of just the current week, the YTD numbers look at sales from the first week ending in 2007 to the present, and the since inception numbers show the relative performance of Blu-ray and HD DVD discs since the formats' respective births.
Nielson VideoScan Data for Week Ending 7/1/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Weekly sales: Blu-ray leads HD DVD 65% to 35%, 100:53.8, or 1.85:1
YTD sales: Blu-ray leads HD DVD 67% to 33%, 100:49.3, or 2.03:1
Since Inception sales: Blu-ray leads HD DVD 60% to 40%, 100:66.7, or 1.5:
Nielson VideoScan Data for Week Ending 6/24/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Weekly sales: Blu-ray leads HD DVD 70% to 30%, 100:42.9, or 2.33:1
YTD sales: Blu-ray leads HD DVD 67% to 33%, 100:49.3, or 2.03:1
Since Inception sales: Blu-ray leads HD DVD 59% to 41%, 100:69.5, or 1.43:1
The data isn't very surprising, with Blu-ray continuing to make up 65-70% of HD sales. The since inception number finally budged, so Blu-ray is officially outselling HD DVD over 2:1 this year, and 1.5:1 since inception. We're about to enter a slow release period for releases in the next couple of weeks, so we'll see if those margins hold.
Nielson VideoScan Top 10 for Week Ending 6/24/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Another great week, with 8 of the Top 10 high definition titles being Blu-ray discs. How Casino Royale manages to continue selling so many copies is something of a mystery. There must still be a lot of PS3 users just coming on board to Blu-ray movie playback.
Nielson VideoScan Top 10 Year-to-Date
This is the first time since March I've seen a combined list of the top sellers for both formats for the year so far. Again, Blu-ray takes 8 of the 10 spots, with Casino Royale leading the pack as expected. Also, notice that Universal, HD DVDs lone exclusive "major," is completely MIA from the list. That should say something either about the quality of the movies the studio is putting out.. or about the format the studio releases on. I'll let you decide which.
0 comments:
Post a Comment