It’s beginning to look a lot like… well, a Dark Knight onslaught. The biggest title of the year (or… ever) was recently released on both Blu-ray and DVD, and the Blu-ray numbers for last week are staggering.
Methodology: Due to the disparity between the number of DVDs available vs. Blu-ray Discs available, Nielson VideoScan has chosen to compare only the Top 20 selling DVDs to the Top 20 Blu-ray Discs to track Blu-ray vs. DVD sales. While this method results in interesting results for comparing the top selling discs on both formats, it is inherently biased towards Blu-ray as it is comparing an equal number of titles on both formats. Whilst Blu-ray has over 700 titles released in the U.S., DVD has tens of thousands of released titles.
Source: Nielson VideoScan via www.homemediamagazine.com
Wow! 14% is the new record for Blu-ray going up against DVD. The Dark Knight has very rapidly proven that it is to Blu-ray what The Matrix was to DVD… the movie that launched the emerging format into the mainstream.
Source: Nielson VideoScan via www.homemediamagazine.com
The Dark Knight managed to outsell every other Blu-ray title on the market by close to 20x! With reported sales of 600,000 on the first dat alone, and a running total over 2.7 million, this isn’t too surprising… but it is extremely impressive.
While the Dark Knight’s success is certainly the big Blu-ray news of the week, the BD Marketshare chart (on the right) also shows an amazing trend. Buoyed by some fantastic sales on catalog titles last week, all 20 of the top Blu-ray performers (measured against their DVD counterparts) managed to sell well over 2/3 of discs sold on the Blu-ray format. Now that’s not something you’re likely to see from a “niche” format.
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