Nielson Videoscan Blu-ray vs. DVD Results for Week Ending 8/31

 

In case you didn’t have to look at enough charts due to the campaign season, here’s some that are actually interesting.

Methodology: Due to the disparity between the number of DVDs available vs. Blu-ray Discs available, Nielson VideoScan has chosen to compare only the Top 20 selling DVDs to the Top 20 Blu-ray Discs to track Blu-ray vs. DVD sales.  While this method results in interesting results for comparing the top selling discs on both formats, it is inherently biased towards Blu-ray as it is comparing an equal number of titles on both formats.  Whilst Blu-ray has over 700 titles released in the U.S., DVD has tens of thousands of released titles.

blu-ray 8-31

Source: Nielson VideoScan via www.homemediamagazine.com

Oddly, Blu-ray managed to shoot up nearly 30% vs its own sales from the previous week, yet didn’t actually pick up any ground on DVD, which was just up 3% from the previous week.  In the end Blu-ray managed just 6% of overall sales volume among the top 20 titles on both formats.

top 20 8-31

Source: Nielson VideoScan via www.homemediamagazine.com

Nothing too exciting this week, with the new catalog release of The Nightmare Before Christmas leading the way on Blu-ray.  New titles Heroes: Season 2 and What Happens in Vegas fared alright as well, but the chart falls off quickly from there.  Comparing new releases to their DVD counterparts, Heroes: Season 2 managed to do 8% of its sales volume on Blu-ray Disc, but What Happens in Vegas did less than 4% of its volume on Blu-ray.

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