Maybe you've heard, but HD DVD no longer exists. Sadly (for those HD fans) regular old DVD still does, and doesn't seem like it plans to roll over and die very soon. With that in mind, here's another week's worth of data in the new Blu-ray vs. DVD battle.
Comparing Blu-ray sales data to total DVD sales data is no easy task, however. The sheer volume of DVDs available in the retail market makes it nearly impossible to hypothesize with any accuracy how many total DVD discs are sold in any given week. Thus, Nielson VideoScan has chosen to compare only the Top 20 selling DVDs to the Top 20 Blu-ray Discs to track Blu-ray vs. DVD sales. While this method results in interesting results for comparing the top selling discs on both formats, it is inherently biased towards Blu-ray as it is comparing an equal number of titles on both formats. Whilst Blu-ray has around 600 titles released in the U.S., DVD has tens of thousands of released titles.
Still, here are the results for the week ending 6/15:
Source: Nielson VideoScan via www.homemediamagazine.com
Blu-ray's marketshare (of top titles) actually fell compared to last week, but in terms of dollars spent on titles, Blu-ray improved very noticeably week-over-week.
Source: Nielson VideoScan via www.homemediamagazine.com
Jumper definitely stole the week, accounting for a huge percentage of sales on both DVD and Blu-ray Disc, with a solid 10.93% of sales coming from the Blu-ray disc version..
Looking at the chart on the right, it's great to see that again three titles actually managed to sell better on Blu-ray than on DVD last week. Those titles were Blade Runner, The Fifth Element, and Pirates of the Caribbean: The Curse of the Black Pearl. The fact that these are all older titles also implies that there are currently a lot of new consumers buying into Blu-ray for the first time.
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