Every week Home Media Magazine reports the latest Nielson VideoScan numbers for the Blu-ray vs. HD DVD battle. They include three figures: Weekly, Year-to-date, and Since Inception. Weekly numbers examine discs sold at retail over the course of just the current week, the YTD numbers look at sales from the first week ending in 2007 to the present, and the since inception numbers show the relative performance of Blu-ray and HD DVD discs since the formats' respective births.
Nielson VideoScan Data for Week Ending 10/21/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Weekly sales: Blu-ray leads HD DVD 51% to 49%, 100:96.1, or 1.04:1
YTD sales: Blu-ray leads HD DVD 65% to 35%, 100:53.8, or 1.86:1
Since Inception sales: Blu-ray leads HD DVD 61% to 39%, 100:63.9, or 1.56:1
Taken out of context, this looks like it was a terrible week for Blu-ray. It is definitely the lowest percentage sales win of the year. But, "Transformers," HD DVDs biggest exclusive title of the year was released on 10/16, and HD DVD was expecting a major victory for the week. As it turns out, they didn't even win the week. Blu-ray, with no big new releases, managed to outsell HD DVD with a Buy 1 Get 1 Free sale on select catalog Disney titles at a variety of retailers. Pretty exciting numbers, as this was HD DVDs big shot at getting at least one sales victory this year. And for those who saw the claim by Paramount that 190,000 "Transformers" discs had been sold in the first week, Nielson places the figure at 115,000 discs sold... still below the record held by "300" on Blu-ray.
Nielson VideoScan Top 10 for Week Ending 10/21/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Again, while "Transformers" was definitely the big title for the week, all the other titles in the Top 10 were Blu-ray titles. With some solid titles out the following week on both formats, and the huge release of "SpiderMan 3" as Blu-ray exclusive on 10/30, HD DVDs chances to eek out a victory this year are rapidly coming to a close.
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