Every week Home Media Magazine reports the latest Nielson VideoScan numbers for the Blu-ray vs. HD DVD battle. They include three figures: Weekly, Year-to-date, and Since Inception. Weekly numbers examine discs sold at retail over the course of just the current week, the YTD numbers look at sales from the first week ending in 2007 to the present, and the since inception numbers show the relative performance of Blu-ray and HD DVD discs since the formats' respective births.
Nielson VideoScan Data for Week Ending 9/2/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Weekly sales: Blu-ray leads HD DVD 56% to 44%, 100:78.6, or 1.27:1
YTD sales: Blu-ray leads HD DVD 66% to 34%, 100:51.5, or 1.94:1
Since Inception sales: Blu-ray leads HD DVD 61% to 39%, 100:63.9, or 1.56:1
Now, I know it doesn't look like a very good week for Blu-ray sales, but the important thing to remember is that, with the cancellation of "Blades of Glory," Blu-ray did not have a single new release in this week. HD DVD, on the other hand, had a number of releases including "Heroes: Season 1" and "Blades of Glory." Given that, the fact that Blu-ray still sold more titles last week is a huge sign of the strength of the Blu-ray format.
Nielson VideoScan Top 10 for Week Ending 9/2/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Although HD DVD had some big new releases this week, the top selling title of the week was still "300" on Blu-ray. Next week's data should be back to normal with the release of four new Blu-ray titles to boost sales.
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