Every week Home Media Magazine reports the latest Nielson VideoScan numbers for the Blu-ray vs. HD DVD battle. They include three figures: Weekly, Year-to-date, and Since Inception. Weekly numbers examine discs sold at retail over the course of just the current week, the YTD numbers look at sales from the first week ending in 2007 to the present, and the since inception numbers show the relative performance of Blu-ray and HD DVD discs since the formats' respective births.
Nielson VideoScan Data for Week Ending 6/10/2007
Source: Nielson VideoScan via http://www.homemediamagazine.com/
Weekly sales: Blu-ray leads HD DVD 66% to 34%, 100:51.5, or 1.94:1
YTD sales: Blu-ray leads HD DVD 67% to 33%, 100:49.3, or 2.03:1
Since Inception sales: Blu-ray leads HD DVD 59% to 41%, 100:69.5, or 1.44:1
This was a very impressive week for Blu-ray. Without any major new releases, and going up against the last week of Toshiba's $100 off HD DVD player promotion, Blu-ray discs still outsold HD DVD discs 2:1!
Nielson VideoScan Top 10 for Week Ending 6/10/07
Source: Nielson VideoScan via http://www.homemediamagazine.com/
This week marked the first time since Home Media Magazine has posted such a chart when Blu-ray managed to grab 9 of the top 10 selling titles for the week -- a HUGE accomplishment! Also, note that only a couple of weeks after the release of the Matrix box sets on HD DVD, they've both completely fallen off of the Top 10 chart, while both Pirates of the Caribbean movies and Letters From Iwo Jima on Blu-ray, which were released the same day as the Matrix still make the chart. Casino Royale has even been there since March. It really doesn't look like Toshiba's rebate on players did anything to push disc sales. It will be interesting to see what they try to do next.
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